forty studio
Video, copy and strategy for
educators, coaches and premium service businesses
Helping you make your ideas easier to understand, easier to watch and easier to sell.
What I do
The problem
Most of the people I work with know their subject better than anyone who will ever watch them. That was never the issue.The issue is that the first ninety seconds wander, the middle sags in a way nobody can quite name, and the edit sits in the queue for three weeks because there's always something more urgent.Meanwhile the launch emails are half-written in a doc somebody opened in March. And you haven't had a free weekend in months.None of that is a talent problem. It's a production problem, and production problems are fixable by someone whose whole job is watching where attention breaks.
The fix
I handle the content side of your business after you hit record.Video. I edit your long-form YouTube videos and cut the shorts and reels that come out of them. I edit for pacing and structure, not just clean cuts: where the video opens, what comes out of the middle, and where a viewer is likely to leave.Words. I polish your scripts before you film, write and tidy your newsletter emails, and write the sales copy that goes with a launch.Design. Thumbnails, banners and the small assets that keep your business looking professional.Research. Before a launch, I find out who's buying, what they've already been sold, and what will make them click this time.
Who this is for
You're an educator, a coach, a consultant or a founder whose content has a job to do: selling a course, filling a client roster, building enough trust that people arrive ready to buy.You publish long-form because that's where the trust gets built, and you'd like the production quality to stop being the weak link.You'll get the most out of this if you already have something to sell, you're publishing at least twice a month, and you want someone who'll tell you when a video isn't working rather than just cutting it anyway.This probably isn't the right fit if you need high-volume short-form churn, five reels a week on a same-day turnaround, or the cheapest editor available.I'm not built for that, and there are people who genuinely are.
Who I am
I'm Flo, founder of Forty Studio. Based in Canberra.I started as a video editor. Then my clients kept asking for more. Better hooks. Thumbnails. Launch emails. Marketing strategy. So now I handle the whole content side, not just the edit.As a former journalist, I notice when a story isn't working. Pacing, structure, the moment a viewer is about to click away. That's the part I obsess over.Before Forty Studio, I spent 6+ years in communications across corporate, government and not-for-profit, writing and producing content that had to get through approvals and still make sense.I also work in Spanish. If you want a video, course or launch adapted for a Spanish-speaking audience, I do that properly: rewritten for the market, not run through a translation tool.
Selected work
Long-form video
Junta Ikeda - International Master, chess coach
Nine long-form videos took the channel from 0 to 2,700 subscribers.When Junta launched his first course, The 10-Habit Chess Improvement System, to that audience, it cleared five figures in 48 hours.The ten habits, the course and the coaching are his.
I sharpened the scripts and handled the editing, thumbnails, titles and packaging. Then the launch itself: market research, positioning, sales page messaging, emails, visual assets.That freed him up to do the thing he's world-class at: teaching chess.
Short-form video
services
What's in every video
• Optimised pacing and storytelling for YouTube retention
• Animated titles, transitions and motion graphics
• Images and B-roll (client-provided or royalty-free when appropriate)
• Audio cleanup and sound effects
• Colour correction / colour grading
• Royalty-free music safe for monetisation
• 1 or 2 rounds of revision, depending on the selected package
• Typical first draft delivery: within 3 business days after receiving payment, all footage and assets.
Trial video
One video, one round of revisions.You see the process, the style and the turnaround before committing to anything monthly. Most people start here.
Monthly packages
⟢ Starter YouTube Partner
For creators publishing fortnightly.• 2 YouTube videos
• 2 short-form clips cut from those videos
• Title, hook and structure notes
• Pacing and story edit
• Thumbnail design
• 1 round of revision
• Priority turnaround⟢ Creator Partner
For creators publishing weekly. Best value per video.• 4 YouTube videos
• 4 short-form clips extracted from those videos
• Title, hook and structure notes
• Pacing and story edit
• Thumbnail design
• 2 rounds of revisions
• Priority turnaround⟢ Custom Package
Need something different — just video editing, or a different number of videos? Get in touch and I'll build a package that fits.⟢ Add-on: Launch Content Sprint
For a course or program going live.Includes:
• Launch messaging direction
• YouTube promo video script or outline
• Email sequence support
• Sales page copy
• Short-form content angles
• Editing support depending on scopeAvailable to monthly clients or as a standalone project.
Short-form only
Instagram, TikTok and YouTube Shorts. One revision round on each.• Basic: Clean cuts + basic captions• Enhanced: Stronger pacing + styled captions• Premium: Advanced motion captions + design elements
* Not all videos are created equal. A punchy 5-minute edit with heavy effects can take longer than a straightforward 30-minute sit-down interview. Final quote reflects the actual work, not just the runtime.